The Difference between Wedding Dress Cleaning and Wedding Dress Preservation
We often get asked by brides what the difference is between wedding dress cleaning and wedding dress preservation. Most brides today realize the importance of having their dress cleaned after their busy wedding day is over. Over time, organic elements such as dirt, bodily oils, and food stains such as icing can wreak havoc on the delicate materials your gown was created with. If left untreated for a few years, those areas of your dress that looked perfectly white before putting your gown away will begin to break down and cause those untreated areas to yellow.
There is even a popular news story that recently made headlines telling the story of a new bride’s mother who had her dress preserved with a shady wedding dress cleaning company that is no longer in existence (for good reason apparently!). When the woman’s daughter opened the box (the box had no viewing window) 20 years later, she found the gown had yellowed and had appeared to never even have been treated in the first place. Needless to say, the bride wasn’t happy and the mother was devastated that she wouldn’t be able to honor her by wearing her gown on her wedding day.
The Old Method to Clean a Wedding Gown
The typical cleaning process for your wedding dress when you take it to your local dry cleaner will most likely involve the use of PERC, the most common cleaning agent used by traditional dry cleaning outfits. PERC is not only dangerous to the very sensitive and delicate materials in your gown; it’s also extremely dangerous for humans and the environment. Due to advancements in the dry cleaning industry, there’s no excuse for continuing to use PERC in the dry cleaning process, other than the business owner refusing to upgrade their systems or not being financially capable of adapting to state of the art cleaning technologies now available on the market.
The Amazing Advancements in Wedding Dress Cleaning Technology
Our wedding gown cleaning service was not only one of the first companies in the US to import the SYSTEMK4 cleaning technology from Germany, but we continue to stand today as the only wedding dress preservation company to have integrated the technology into our cleaning process. As cliché as it sounds, SYSTEMK4 has revolutionized the cleaning industry. The 4 step process at the heart of the system is 100% effective in treating spot stains such as dirt, grass, oil and even the arch-enemy of the dry cleaning industry, grease. Beyond treating spot stains, SYSTEMK4 safely and very effectively treats all the material of your gown - giving it the glow it had the day you first tried it on at the bridal boutique.
Going a Step Further to Protect Your Dress
Having your wedding dress professionally cleaned will indeed take care of those harmful stains but will having your gown cleaned, and not preserved, insure that your dress will look perfect if left untouched for 20, 50 or even 100 years? This is where the fourth step of the SYSTEMK4 cleaning process comes into play. The fourth step involves an invisible micro treatment that coats and protects your gown as it rests in the preservation chest. Not only does it protect the gown as it is stored but the treatment actually will protect the gown if worn again in the future, repelling future stains and keeping the fabric as vibrant and beautiful as the day you received your gown after it was preserved by us.
Additional Reasons for Preserving Your Gown
Wrinkles and fabric “hang” can also cause irreparable damage to your gown over the long term. Wrinkles can cause fabric to weaken and fray over time at point of the fold. We hand press all of the gowns that we preserve to ensure there are no wrinkles left in the dress before it is placed in our preservation display chest. Fabric “hang” is caused by storing your gown on a hanger in your closet. You probably took note of how heavy your wedding dress was while you were making your way through your wedding day. Letting all of that weight rest on a hanger year after year will inevitably stretch and damage the shoulder material of your gown. To solve this we’ve created different sizes and shapes of busts that your gown rests on in the preservation chest. This allows your dress to rest naturally over the years, maintaining the same shape the seamstress intended when the gown was designed and fitted.
Clearly you can see the long term benefits of having your dress preserved rather than “cleaned-only”. One of our biggest advantages is that you get our museum quality service at a fraction of the price you’d pay at a local dry cleaning service because ALL we do is wedding dress cleaning and preservation. Do you have more questions about our service? Call or e-mail a service representative today and we’d be happy to help!